Best Mascara in 2025

Updated on July 2025
#1
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  • Enhances lashes with natural volume in a single application
  • Contains 89% sustainable vegan ingredients, including rosewater and pomegranate extract
  • Composed of 91% ingredients derived from natural sources
  • Smooth, pigmented texture provides full coverage from base to tips without clumping
  • Ophthalmologically tested and cruelty-free
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  • Enhances lashes with natural volume in a single application
  • Contains 89% sustainable vegan ingredients, including rosewater and pomegranate extract
  • Composed of 91% ingredients derived from natural sources
  • Smooth, pigmented texture provides full coverage from base to tips without clumping
  • Ophthalmologically tested and cruelty-free
#2
Value for Money
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  • 5mm fibers enhance eyelash length and provide separation with every coat.
  • Curl-locking ingredients ensure lasting curl for an entire day.
  • Highly resistant to tears, sweat, water, oils, and abrasions, maintaining a smudge-free appearance.
  • Includes six nourishing ingredients like Camelia Oil and Royal Jelly Extract to protect and strengthen lashes.
  • Manufactured in Japan, adhering to high-quality standards.
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  • 5mm fibers enhance eyelash length and provide separation with every coat.
  • Curl-locking ingredients ensure lasting curl for an entire day.
  • Highly resistant to tears, sweat, water, oils, and abrasions, maintaining a smudge-free appearance.
  • Includes six nourishing ingredients like Camelia Oil and Royal Jelly Extract to protect and strengthen lashes.
  • Manufactured in Japan, adhering to high-quality standards.
#3
20% Off
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  • Mascara packaging should be received wrapped to ensure authenticity.
  • Defines and separates lashes for a bold look without the need for false lashes.
  • The conic-shaped fiber brush provides volume and length without clumping.
  • Formulated without gluten, silicones, parabens, oils, fragrances, alcohol, or microplastics; made in Luxembourg.
  • Certified cruelty-free by PETA, ensuring no animal testing is conducted.
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  • Mascara packaging should be received wrapped to ensure authenticity.
  • Defines and separates lashes for a bold look without the need for false lashes.
  • The conic-shaped fiber brush provides volume and length without clumping.
  • Formulated without gluten, silicones, parabens, oils, fragrances, alcohol, or microplastics; made in Luxembourg.
  • Certified cruelty-free by PETA, ensuring no animal testing is conducted.
#4
36% Off
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  • Volumizing washable mascara enriched with bamboo extract and fibers for lightweight, long-lasting lashes that resist flaking and smudging.
  • Flexible mascara brush designed to volumize and extend each lash from root to tip; tested for safety, ideal for sensitive eyes and contact lens users.
  • Diverse eye makeup collection including eyeshadow, eyeliner, and brow products to achieve various looks from subtle to bold.
  • Comprehensive range of Maybelline products including foundations, concealers, and lip products to create a flawless and versatile makeup look.
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  • Volumizing washable mascara enriched with bamboo extract and fibers for lightweight, long-lasting lashes that resist flaking and smudging.
  • Flexible mascara brush designed to volumize and extend each lash from root to tip; tested for safety, ideal for sensitive eyes and contact lens users.
  • Diverse eye makeup collection including eyeshadow, eyeliner, and brow products to achieve various looks from subtle to bold.
  • Comprehensive range of Maybelline products including foundations, concealers, and lip products to create a flawless and versatile makeup look.
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#5
30% Off
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  • Exclusive fanning brush with ten layers of bristles delivers a full-fan effect, enhancing length and volume without clumping; tested by ophthalmologists and safe for contact lens wearers.
  • Essential for any eye makeup, Maybelline offers various mascaras for different effects, including dramatic volume and natural looks, suitable for any occasion.
  • Maybelline provides a variety of eye makeup products, including pencil and liquid eyeliners, pigmented eyeshadows, and iconic mascaras, catering to both natural and dramatic styles.
  • Wide range of makeup products available from Maybelline, including foundation, BB creams, concealers, and various eye and lip products, enabling users to create any desired look.
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  • Exclusive fanning brush with ten layers of bristles delivers a full-fan effect, enhancing length and volume without clumping; tested by ophthalmologists and safe for contact lens wearers.
  • Essential for any eye makeup, Maybelline offers various mascaras for different effects, including dramatic volume and natural looks, suitable for any occasion.
  • Maybelline provides a variety of eye makeup products, including pencil and liquid eyeliners, pigmented eyeshadows, and iconic mascaras, catering to both natural and dramatic styles.
  • Wide range of makeup products available from Maybelline, including foundation, BB creams, concealers, and various eye and lip products, enabling users to create any desired look.
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#6
14% Off
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  • Telescopic Original Mascara provides significant lash length and individual lash separation; suitable for sensitive eyes and contact lens users.
  • L'Oreal Paris offers a range of mascaras and primers designed for achieving long, voluminous eyelashes.
  • Explore our Voluminous mascaras alongside smudge-proof eyeliners, defining brow products, and versatile eyeshadow palettes for various eye colors.
  • L'Oreal Paris Makeup includes a comprehensive selection of products such as foundations, concealers, eyeshadows, and lipsticks for diverse beauty needs.
  • Compatible with L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner for lasting, fade-resistant wear up to 16 hours.
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  • Telescopic Original Mascara provides significant lash length and individual lash separation; suitable for sensitive eyes and contact lens users.
  • L'Oreal Paris offers a range of mascaras and primers designed for achieving long, voluminous eyelashes.
  • Explore our Voluminous mascaras alongside smudge-proof eyeliners, defining brow products, and versatile eyeshadow palettes for various eye colors.
  • L'Oreal Paris Makeup includes a comprehensive selection of products such as foundations, concealers, eyeshadows, and lipsticks for diverse beauty needs.
  • Compatible with L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner for lasting, fade-resistant wear up to 16 hours.
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#7
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  • Classic mascara offering defined and voluminous lashes in one coat.
  • Clump-free and lightweight formula for a natural appearance; smudge-proof and durable for all-day wear without flaking.
  • Easy application with a petite wand; removes easily with makeup remover without harming lashes.
  • Cruelty-free product with no animal testing.
  • Satisfaction guaranteed with a hassle-free return policy.
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  • Classic mascara offering defined and voluminous lashes in one coat.
  • Clump-free and lightweight formula for a natural appearance; smudge-proof and durable for all-day wear without flaking.
  • Easy application with a petite wand; removes easily with makeup remover without harming lashes.
  • Cruelty-free product with no animal testing.
  • Satisfaction guaranteed with a hassle-free return policy.
#8
23% Off
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  • Volumizing and lengthening formula delivers a soft, full fringe without flaking, smudging, or clumping; provides 20x more volume and up to 2x more length, based on consumer claims study.
  • Effective L'Oreal Paris mascara options designed for achieving long, full eyelashes; includes volumizing formulas and various brush types.
  • Versatile eye makeup collection including Voluminous mascaras, smudge-proof eyeliners, brow definers, and eyeshadow palettes suitable for all eye colors.
  • Comprehensive range of L'Oreal Paris Makeup products, from foundations and concealers to highlighters, brow pencils, and lipsticks, allowing customization of your desired look.
  • Compatible with L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner for long-lasting, fade-proof color, ensuring your makeup stays flawless for up to 16 hours.
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  • Volumizing and lengthening formula delivers a soft, full fringe without flaking, smudging, or clumping; provides 20x more volume and up to 2x more length, based on consumer claims study.
  • Effective L'Oreal Paris mascara options designed for achieving long, full eyelashes; includes volumizing formulas and various brush types.
  • Versatile eye makeup collection including Voluminous mascaras, smudge-proof eyeliners, brow definers, and eyeshadow palettes suitable for all eye colors.
  • Comprehensive range of L'Oreal Paris Makeup products, from foundations and concealers to highlighters, brow pencils, and lipsticks, allowing customization of your desired look.
  • Compatible with L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner for long-lasting, fade-proof color, ensuring your makeup stays flawless for up to 16 hours.
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#9
33% Off
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  • Maximizes lash volume up to 5x for a fuller appearance in a single application.
  • Curved brush design ensures even application and thickness without clumping or flaking.
  • Easily removable with soap and water; suitable for sensitive eyes and contact lens wearers.
  • Comprehensive makeup line available for creating various looks with quality products.
  • Established brand known for innovative solutions in makeup and personal care.
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  • Maximizes lash volume up to 5x for a fuller appearance in a single application.
  • Curved brush design ensures even application and thickness without clumping or flaking.
  • Easily removable with soap and water; suitable for sensitive eyes and contact lens wearers.
  • Comprehensive makeup line available for creating various looks with quality products.
  • Established brand known for innovative solutions in makeup and personal care.
#10
20% Off
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  • Waterproof formula designed to provide voluminous lash effects similar to the original.
  • Conic shaped fiber brush enhances lash length and volume for a false-lash effect; apply multiple coats for bolder results.
  • Long-lasting wear; resistant to sweat, weather, and tears without flaking or fading; easily removable with gentle makeup remover or coconut oil.
  • Vegan, cruelty-free, and free from parabens, fragrance, and microplastic particles; manufactured in Luxembourg.
  • Certified cruelty-free by PETA, ensuring no animal testing in product development.
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  • Waterproof formula designed to provide voluminous lash effects similar to the original.
  • Conic shaped fiber brush enhances lash length and volume for a false-lash effect; apply multiple coats for bolder results.
  • Long-lasting wear; resistant to sweat, weather, and tears without flaking or fading; easily removable with gentle makeup remover or coconut oil.
  • Vegan, cruelty-free, and free from parabens, fragrance, and microplastic particles; manufactured in Luxembourg.
  • Certified cruelty-free by PETA, ensuring no animal testing in product development.
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